- #New google chrome ad blocker full
- #New google chrome ad blocker Offline
- #New google chrome ad blocker plus
The real point is that any site using overlays and other messaging needs to think about the user rather than worry about ad blockers. The Chrome ad blocker is aimed primarily at publishers, so other uses of overlays and on-site messaging will be unaffected by this.
#New google chrome ad blocker plus
Indeed, as reported by The Register, Adblock Plus developer Eyeo said Chrome blocks just 16.4% of ads that it blocks. It’s only blocking the most indefensible examples of bad ads. This is more of a warning from Google than anything else. It seems that, if users can close the ad, it won’t be blocked, however annoying it may be. Likewise, autoplay video ads are also OK, as long as they start silently. The distinctions between good and bad ads are relatively subtle. However, this interstitial ad, though it places an unnecessary page between the visitor and the page they want, is OK in Chrome. It blocks a fraction of the ads that common ad blocking tools do (see list of examples here) and many ads which some would consider intrusive are not affected.įor example, this ad which obscures the content and cannot be closed for 10 seconds is blocked by Chrome. In truth, this all sounds more comprehensive than it is in practice.
Google will give sites 30 days to change their ad formats – it says that 42% of sites which ‘failed’ the test have now seen the light – before it starts to implement blocking through Chrome. When ads on a site are blocked, visitors will see a message advising them that ads have been blocked, with the option to view them if they want to. Google will block all ads on sites which fail on the Better Ads Standards tests – websites can view their Ad Experience Report in Search Console. Likewise, an email acquisition message like the one below would be fine. So, the example above from Neil Patel, irritating though it may be, would not be affected as its promoting his own site. In other words, Google is only referring to promotional content on a site which is paid for by a third party, not a site’s own promotions or overlays with customer messaging. For this reason, site elements like surveys or site sign-up forms are usually not considered ads, nor are house ads.” “For the purposes of the Ad Experience Report, an “Ad” is promotional content displayed on a website as the result of a commercial transaction with a third party ( learn more). It’s also important to note the definition of an ad in Google’s guidelines:
#New google chrome ad blocker full
These include pop-up ads, though it should be noted that not all pop-ups (or overlays) are targeted here.Īn ad where the full page has been obscured (note crappy ‘manipulink‘ too) is liable to be targeted, but more subtle overlays will not be. Using the Better Ads Standards, Google will be targeting 12 of the most irritating online ad formats. The aim is to maintain the viability of online advertising, specifically with reference to online media, by removing the disruption and irritation that some ad formats create. I think most people would see this as an annoying ad, but Chrome won’t block ads like this.Īd formats like this have led to the rise of the use of ad blocking software, and so organisations including the Coalition for Better Ads – a mix of publishers, ad and tech firms – have been attempting to set some standards on online advertising. Here’s an example of an interstitial from Variety, where users have to wait five seconds.
There are some horrendous examples too – videos that autoplay and interrupt the browser, making people fill in surveys to finish reading an article, and interstitial ads which make users wait to view the page they selected.Īnd don’t get me started on the awful third party ‘recommended content’ which appears on many news sites.
#New google chrome ad blocker Offline
This move is mainly targeted at online publishers who, in the struggle to make a profit from content, or to find a way to replace declining offline ad revenue, have plastered their sites with ads.
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